Playtech, the world's leading gambling technology company, today announces a new five-year partnership with The Jockey Club, the largest commercial group in British Horseracing. Playtech will develop cross-product content that is based on The Jockey Club's famous races and racecourses. The deal was brokered by Creation i-Gaming and Metrostar. Under the new agreement, Playtech will have rights to develop a range of content across its best-performing product verticals including Casino, Live Casino, Poker, Virtual Sports and Bingo. The first content from this partnership will be launched in time for this year's Cheltenham Festival, including a RNG casino game that will be the latest addition to Playtech's Sporting Legends suite. The Jockey Club was founded in 1750 and is Britain's second-largest commercial group. It operates 15 racecourses across the country, including The National Stud, Jockey Club Estates. Jockey Club Catering, Jockey Club Live. Jockey Club Services, and its charity, Racing Welfare. Alongside its industry leading products and services, Playtech has worked with its licensees to become synonymous with efforts to raise industry standards in responsible business and safer gambling. By partnering and working with the leading operators and suppliers in the industry Playtech led efforts to develop the industry's first code of conduct on safer game design. Moreover, through Playtech Protect, Playtech has pioneered the use of research, data and artificial intelligence to develop products to identify at-risk customers and deliver tailored safer gambling interventions to customers James Frendo, Casino Director at Playtech, said: "At Playtech, we are committed to developing the most engaging branded content. We are able create an entire range of exciting cross-product content by partnering with a legendary sporting institution like The Jockey Club. As we seek to provide a unique and engaging responsible gaming experience to our customers, our branded content strategy includes partnering with internationally recognized brands. Charlie Boss is Chief Commercial Officer at The Jockey Club. He said: "We are delighted that Playtech has chosen to partner with us. Their industry-leading software and expertise will allow us to bring the success of our historical brands into the iGaming marketplace for the first time." Playtech shares our beliefs that safer gambling should be at the core of their products.
About The Jockey Club
One of the largest sports businesses operating in the UK today, The Jockey Club is at the heart of so many aspects of Britain's second-biggest spectator sport. We manage 15 of the UK's most prestigious racecourses, both local and large, where we are responsible for managing some of the country's most important events, such as the Randox Grand National at Aintree and the Cheltenham Festival at Epsom Downs, the Cheltenham Festival at Epsom Downs, and the QIPCO Guineas Festival at Newmarket. Our training centres in Newmarket Lambourn, Epsom and Epsom welcome thousands of racehorses each year. Our charity Racing Welfare provides support to all racing's people. We also run The National Stud in Newmarket. Our Royal Charter governs us to ensure the long-term welfare of British Racing. Our Patron is Her Majesty the Queen. For more information, please visit www.thejockeyclub.co.uk.
Playtech
Playtech was founded in 1999 and is premium listed on London Stock Exchange's Main Market. It employs over 7,000 people in 24 countries. Playtech is the leading technology company in the gambling industry. It provides business intelligence driven gambling software, content, and platform technology across the most popular product verticals. These include casino, live casino and sports betting. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE provides data-driven marketing expertise, single wallet playtech casino functionality and CRM, as well as responsible gambling solutions, across multiple product verticals, online and offline. Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech offers its technology on a business-to-business basis to industry leaders, including online and land-based casinos groups, government sponsored entities and lotteries. Playtech owns and operates Snaitech. It is the largest online and retail sports betting and gaming company in Italy. Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates both on a B2B and B2C basis. Finalto was declared a discontinued operation on 31 December 2020.